Ep #14: The Benefits of Blogging with Emma Johnson

Emma JohnsonEmma Johnson is a journalist, blogger, radio host, mom, and so much more. She start out as a reporter for a community newspaper and today has tons of prestigious credits to her name, including The New York Times, The Wall Street Journal, Forbes and Worth. Ten years ago she embarked on a career as a freelance writer focusing on business, money, women, parenting and marriage and never looked back.

A little over a year ago Emma started a new venture, her blog Wealthy Single Mommy. Having become a single parent to two young children through divorce, she focused her blog on the joys and difficulties of being a professional single parent, filling an empty niche in the market. On this episode Emma talks about the giant step she took through blogging to open herself up more authentically and talk about her personal life. As a result she’s found even greater success. Check out this episode to learn why blogging, even as an unpaid activity, can have a profound effect on your personal and professional brand. And don’t miss Emma’s recent blog post on this very topic!

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Powerful Insights Include:

  • Every person needs a blog!
  • If you have something to contribute in your niche, don’t let the fear of “unbillable hours” keep you from starting a blog
  • The more authentic you are, the better–put your authentic self out there in your personal branding
  • Your blog can be a marketing tool, but it needs to be real and human
  • Your personal experience helps your clients and audience connect more directly with your message
  • You may lose prospective clients that you aren’t aware of, but you’ll gain so much more in the process
  • Think about the best ways to tell your story—how to translate your personal experience to something universal.
  • Don’t be afraid to try something new—exercise some new muscles.


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